Page 6 61% responded No. Here are some of their comments: I am not sure why we haven’t thought about doing something like that. It is a genius idea. -Amy Pelak, Proview Eyecare Optometry, Corona, CA Besides social media, we haven’t gotten too in depth with mobile apps or mobile coupons. Maybe we should! Our website is mobile friendly, which is nice. -Heather Harrington, Elevated Eyecare, Denver, CO But, we are coming up with a game plan. -Susan Kantor, Central Phoenix Eyecare, Phoenix, AZ Not that technologically savvy. -Frances Ann Layton, Eye Associates of South GA, Valdosta, GA The response/benefit does not justify the time investment. Our website is mobile friendly and we have online ordering and scheduling but no app or special mobile promotions. -Zachary Dirks, OD, St. Peter and Belle Plaine Eyecare Centers, Saint Peter, MN Just started a new office in September. We are currently looking for and implementing new ideas -Susan Frein, Ames Eye Care, Ankeny, IA Haven’t really separated mobile from computer yet. -Amina Ebrahim, OD, D Vision Eyecare, Allen, TX No. It’s too impersonal and mass market oriented. -Kate Giroux, MacPherson Opticians, Arlington, VA Our practice is seriously lacking in the tech department. -Stacey Harlander, CNY Eye Care, East Syracuse, NY Have not had time. -Dorothy Reynolds, Optical Alternatives, Milford, CT This article originally appeared in the February 2018 edition of INVISION. (Continued from page 5) What would you do? Patient comes in asking for PD to purchase sunglasses online. I said I’d be happy to give you your PD. BTW, you have a vision plan that saves you approx. 35%. No I just want my PD. I said OK since we have never made glasses for you our fee is $30. He asked why “This is a professional measurement used when preparing to make prescription eyeglasses and is included when you purchase eyeglasses.” He said screw that. I said sorry, good luck. He has been coming to our office 3 years, has never purchased from us and his Eyemed only pays $40 per exam. Oh, BTW he is a Financial Advisor and lives in one of the most expensive planned communities in our area, and drives $70K BMW... Enough said. What Would You Do? The following was submitted by David Cohen Eddie Midler Posted in Professional Opticians of Florida