Page 5 Your Customers Are Constantly on Their Phones, Why Are More Than 60% of You Not Grabbing Their Attention There? ARTICLE BY: INVISION Staff, 30 January 2018 This month's question: Do you do anything to attract mobile-phone users such as deploy a special app, optimize your website, or offer coupons? 39% responded Yes. Here are some of their comments: 10% off from looking at our Yelp page. We also email blast trunk shows and sales we are having. We remind people that we have a sale case. -Nancy Revis, Uber Optics, Petaluma, CA Bazing lets us add a promo which patients nearby will see when close to the office. -William Chancellor, Eye Can See Eyewear, McDonough, GA We text special discounts and reminders -Mary Canfield, Orlando Eyecare, Orlando, FL DigLocal is a local app here in Asheville featuring local food and drink, specials, festivals, live music, etc. It’s great because they have daily “scoops” where we can run recurring specials, offers, or one-time events like trunk shows -Jessika Arena, The Eye Center, Asheville, NC We track our mobile users. Last month it was 51 percent of site visits and this continues an upward trend. Our website is optimized and we have our own app with a loyalty program! Check it out on Apple or Google Play. -Selina McGee, OD, Precision Vision, Edmond, OK We use Yelp coupons as well as localized digital advertising to attract people using their phones in our area. -Harris Decker, Eye Designs of Westchester, Scarsdale, NY We are looking into a special app, but currently do offer discounts when scheduled online and our website is optimized for mobile phones. -Cynthia Sayers, OD, EyeShop Optical Center, Lewis Center, OH Web based targeting is important at this point in the game -Jocelyn Mylott, D’Ambrosio Eye Care, Inc., Lancaster, MA Our website is optimized for mobile users, but I think we could do more. -Pablo E Mercado, The Eye Gallery, Woodstock, GA (Continued on page 6) Optical Brain Teaser Which product below is not considered to be a Blue Blocker A) Crizal® Sapphire™ B) Hoya Recharge C) Zeiss DuraVision BlueProtect D) Crizal Prevencia™ Attend our next meeting to find out the answer!